Question: 1 / 400
A corporate vice president sends an email to unit managers within the restaurant chain clarifying a recent policy change. This type of communication is called:
Downward communication
Downward communication refers to the flow of information from higher levels of an organization to lower levels. In this instance, the corporate vice president, who holds a higher position within the organizational hierarchy, is transmitting important information regarding a policy change to unit managers, who are positioned lower in that hierarchy. This type of communication aims to inform, direct, or instruct subordinates about important matters, ensuring that critical updates are effectively communicated throughout the organization.
Understanding this concept is essential in recognizing how directives and policies are disseminated in a corporate structure and how employees at various levels receive guidance from leadership.
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Lateral communication
Circular communication